Cereal Magazine sells out as soon as it lands on the counter at The Cow&Co Cafe. The inspiring independent magazine presents travel and style through the beautifully pared-back lens that has come to epitomise Cereal. We catch up with Founding Editor Rosa Park to learn more.
WHO’S ON THE TEAM?
Rich and I co-founded the magazine. He is currently the Creative Director of Cereal, and I’m the Editor. There are 5 other Cereal team members: Rose, our Sales & Events Manager; Ash, our Sales & Events Coordinator; Lucy our Advertising Manager (Abby our other advertising manager is currently on maternity leave); and Charles, our Content Coordinator.
WHERE DID THE NAME CEREAL COME FROM?
It’s actually an inside joke between myself and Rich – long story – that developed into a name for our magazine. We also thought – at the time of creation – that Cereal was a nice, simple name that was slightly unexpected for a travel title, and we liked that.
TELL US ABOUT AN AVERAGE DAY AT CEREAL?
It’s hard to describe an average day as our days are so incredibly varied, especially when we’re on the road travelling (which is most of the time). As for this coming week, we have just returned from a four-week journey so there is a lot of catching up to do on emails and meetings. We will be spending a couple of days in London updating our London guidebook and will be spending the weekend finishing a Miami guidebook that we’re creating for a client.
WHAT’S YOUR FAVOURITE PLACE IN THE WORLD?
This is rather difficult for me to answer as I’m so fickle! I suppose home is always a favourite – as a result, I love Vancouver (Canada) which is where I spent most of my adolescence. I’m also crazy about Bath, where I’m currently based. I think it’s one of the most beautiful cities in the world in a very gentle English fashion. I can’t imagine not living here. As for favourite travel destination, Italy always wins. Whether it’s Lake Como or Amalfi Coast or Tuscany, it’s just such a wonderful place to escape to and unwind. It doesn’t feel cliched to me, it just feels timeless.
WHAT’S YOUR FAVOURITE FEATURE TO DATE?
My answer to this question varies, but today, I am going to pick the feature we did on the Agnes Martin show at Tate Modern for Cereal Volume 10 (our current volume). She is one of my favourite artists, so it was wonderful to be able to interview the curator of the show and to create a limited edition Agnes Martin cover which was sold exclusively at Tate Modern. I’d love to cover more art in upcoming issues.
WHICH MAGAZINES DO YOU REGULARLY READ?
I always read The Economist and Wired. I also love reading Slightly Foxed, The White Review and The Paris Review to get my literary fix. And I won’t say no to Grazia or Hello when I’m in need of some light entertainment!
WE LOVE THE CERAMICS IN YOUR WEB SHOP. DO YOU HAVE ANY FUTURE COLLABORATIONS COMING UP?
Thank you! I absolutely love how our collaboration with No. Ceramics turned out. We do have new collaborations coming up, some to release this Christmas and more to release next spring. We will be releasing product collaborations for the holiday season then continuing our artist series in the spring.
WHO’S YOUR FAVOURITE DESIGNER?
Rather than selecting specific designers, I’d like to share the exact pieces I like and want as that’s more how I approach my own home decor. There is one particular chair that I’m in love with, which is the PK 22 lounge chair designed by Poul Kjaeholm. I am saving up to buy a pair for my home. I also love the Grashoppa floor lamp that Greta Grossman designed, so that’s on my list at the moment. And recently I’ve been introduced to the work of Adam Buick, a ceramicist based in Wales. He makes the most beautiful moon vases – inspired by the traditional Korean moon vases – and I think this is going to be on my Christmas wish list this year.
TELL US ABOUT YOUR HOME– WHAT’S YOUR FAVOURITE THING IN YOUR HOME? YOUR FAVOURITE NEIGHBOURHOOD SPOTS?
I live in a Georgian flat in Bath overlooking a beautiful square. I absolutely love my neighbourhood and always pop into the Royal Crescent Hotel for tea and some light bites, as well as spa treatments when I need to destress. There’s also a lovely bookshop called Bath Old Books on St Margaret Buildings which is about a 5 minute stroll from my place. I think my home is quite reflective of the Cereal aesthetic – everything is quite clean and modern in design and all presented in a neutral colour palette. I have piles and piles of books and magazines all over my home, which is the one thing that isn’t minimalist, haha. If I had to pick a favourite item, I would pick the Lee Ufan print that Rich recently gifted me for my birthday. Lee Ufan is one of my heroes so to own one his prints is a blessing.
WHAT’S NEXT FOR CEREAL MAGAZINE?
We will continue to put our 100% into creating the magazine, as well as our city guidebooks. We will be doing more collaborations in 2016, but in areas that is brand new to us so that is very exciting. We are looking to release a book as well, though we don’t have a confirmed date for that yet….
Issue 10 can be found in the café and at Cow+Co online.